A member of Lĩnh Nam Group

Taking green Vietnamese products to supermarkets, restaurants, agents and online marketplaces

Green — Smart — Sustainable

A new-generation import-export trading company — multi-channel distribution across MT · HORECA · GT · e-commerce via an F2C model, connecting producers with consumers.

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  • Registered in 2023
  • 4 sales channels
  • Closed-loop F2C model
Sữa Việt can — black soybean milk

Flagship product

Black Soybean Milk “Sữa Việt”

Pure black soybean milk, 100% of ingredients grown in Vietnam — Lĩnh Nam Trading is negotiating the distribution partnership. “Black soybean milk — good for your health”.

Partnership status: Under negotiation

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Core capabilities

What we do for partners

Six things Lĩnh Nam Trading takes on so a product reaches the right channel and sells.

  • Product assessment & selection

    Products are assessed and selected before they enter the distribution channels.

  • Channel-based pricing

    A price structure that fits each channel: MT, HORECA, GT and e-commerce.

  • Certification & declaration support

    We help complete product declaration and certification files.

  • Sales operations & management

    Support for partners’ day-to-day sales operations and management.

  • Distributor & agent network

    We connect the distributor and agent network region by region.

  • Market training

    Market know-how training for sales teams and partners.

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Distribution ecosystem

Sales channel system

  • MT Channel — Supermarkets & Convenience Stores

    Modern supermarkets and convenience stores.

  • HORECA Channel

    Restaurants – hotels – canteens – tourism & F&B services.

    • Restaurants
    • hotels
    • resorts
    • canteens
    • institutional kitchens
  • GT Channel — Traditional

    Traditional distributors & dealers.

    • Regional distributors
    • distribution agents
    • retail agents
    • collaborators
  • E-commerce

    E-commerce & social media.

    • Marketplaces
    • social commerce

Distribution strategy

Partnering with products

5-Step Partnership Process

  1. 01

    Vetting

    Select standard-compliant products.

  2. 02

    Market entry

    Import – registration – listing.

  3. 03

    Distribution

    Cover MT / HORECA / GT channels.

  4. 04

    Growth

    Trade marketing & promotions.

  5. 05

    Expansion

    Nationwide & export.

Dealer policy

Milestones

From registration in 2023 to today

  1. First business registration in Ho Chi Minh City
  2. Multi-channel distribution network expanded: MT – HORECA – GT
  3. “Sữa Việt” black soybean milk introduced — distribution partnership under negotiation

All news

Lĩnh Nam emblem: square seal and ancient coin

About the name

Lĩnh Nam — the southern land, legitimacy and prosperity

“Lĩnh Nam” is the ancient name of the southern land of the Bach Viet peoples — roots and Vietnamese identity. The square seal in the logo stands for steadiness, legitimacy and trust; the old coin — round sky, square earth — for trade and prosperity; red and bronze gold for pride, luck and heritage.

Lĩnh Nam Group

  • Vision

    To lead the green-commerce trend and digitalise the distribution chain in Vietnam, reaching across ASEAN.

  • Mission

    To bring green, quality products to consumers, connect producers with the market, and develop the community.

  • Core values

    Transparency – Technology – Impact – Community – Sustainability.

Partnership contact

Distribution Partnership

Together with Lĩnh Nam Trading, bring green, quality products to consumers.

Become an agent or retailer

Fill in the form and we will contact you during business hours — or call the hotline / email us below.

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