Vision

Development Direction

To lead the green-commerce movement and digitalise distribution chains in Vietnam, reaching across ASEAN.

Objective

Maximising long-term partner value

  • Early engagement

  • Continuous companionship with manufacturers and brands

  • Helping standardise products from the first stage

  • Scaling well-performing products through every channel

Principle

Linkage principle

  • Profitable production

  • Profitable distribution

  • Consumer benefit

  • Local communities and organisations gain revenue for social welfare

Selection

Product and partner selection criteria

  • Tapping the middle class

  • Serving a large young population

  • Strong execution capability of the producer

Partners

Partner criteria

  • Commitment to the best possible performance

  • Absolute honesty, transparency and ethics

  • Openness to new ideas

  • Full disclosure on stakeholders and product origins

  • Focus on customer experience

  • Embracing challenges with continuous improvement

  • Self-directed and self-driven

  • Comprehensive care for portfolio partners

Resources

Partnership resources

Lĩnh Nam Trading supports its partners with five kinds of resources.

  • Technology

  • Relationships

    The Lĩnh Nam ecosystem network.

  • Intellectual resources

    Strategic advisors.

  • Highly skilled people

  • Social standing

    Community trust.

Partnership

Bring your product into the Lĩnh Nam Trading portfolio

Lĩnh Nam Trading connects manufacturers with the market. Call our hotline or email us to discuss your product.